Under Armour has long been one of my favorite activewear brands (tip: their sports bras are the best + most supportive… I love that they are sized by cup.) Their latest campaign, I WILL WHAT I WANT, is a celebration of the inner + outer strength of women and highlights the brand’s commitment to designing innovative products for both female athletes and athletic females. Last week, they launched the latest chapter, featuring Gisele (I can’t think of a better ambassador – she’s strong + sexy, both inside and out.) Take a peek at the campaign (here) with an inspiring video of Gisele working out (major #fitspiration.) In the meantime, I’ve rounded up a slew of my own Under Armour faves for you… so many great pieces!

one // two // three // four // five // six // seven // eight// nine

thank you to Under Armour for sponsoring this post.

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  1. jillian:

    i LOVE this new campaign! it sends such a strong and positive message to women. xo jillian – cornflake dreams

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  2. I adore their current campaign – that ad with Giselle is amazing.Beautiful.

    Warm Regards,

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  3. I love the new campaign! I definitely went to their website and ordered some stuff after the Misty Copeland ad (which I adore). The sports bras don’t fit me quite right, but I am going to try again — I do like that they sell them by cup size.

    9.9.14 Reply
  4. This new #IWillWhatIWant campaign is so empowering. First Misty Copeland, now Gisele? The videos are inspirational, the message is perfect, and then the clothes? Under Armour has some of the best stuff, and it really holds up so well. What up #Baltimore! 🙂

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