One of the beauty questions I get asked the most over email is about serums. “Do I need a serum?” And if so, why? “And if I’m already moisturizing, why do I need serum too? My skin isn’t dry.”
The simple answer to this question is yes. If anti-aging is one of your skincare concerns, serum is the best thing you can do for your skin. I think that a lot of people (my younger self included) confuse serum and moisturizer, thinking that they’re interchangeable… or that you only need to use one of them. That isn’t the case. To break thing down simply, serum is the layer of active ingredients you smooth onto your face post cleansing and exfoliating… and moisturizer is what you apply after to hydrate but most importantly lock those active ingredients in so that they can do their best work. I like to think of serum as the superhero (doing all the work) and moisturizer as the hero’s guardian… making sure that it can work. As serum’s primary function is to deliver anti-aging benefits, it should not replace your moisturizer (especially your day cream… I’ve said it before but you need that SPF protection)!
Today in particular we are going to talk about No7’s Protect & Perfect Intense Advanced Serum. We have chatted about No7’s line of products before (here) but if you aren’t familiar, the brand is actually the UK’s #1 skincare brand. When this serum launched in the UK, one was sold every ten seconds! This serum is the best selling anti-aging serum in the UK… in four weeks, it will clinically reduce the appearance of lines + wrinkles. It includes anti-aging peptides (MATRIXYL 3000 PlusTM) which work to repair damaged skin, Hyaluronic acid which works to retain water + create firmer skin, and antioxidants.
(For best results, pair the serum with their day cream in the morning and their intensive night cream here. You can buy a set that contains all three products here).
To apply, I’ll wash my face… pat it dry and then apply a pea-sized amount of serum onto my fingertips. For best results, sweep it onto your face + neck using an upward (lifting!) motion. Follow with moisturizer.
Created in Partnership with No7.
Photography by Lydia Hudgens.