As you know if you are a regular reader in these parts, I’m a huge fan of playing around with my hair color… it’s been blonde for a while but it was red and then brown before that. This time around, I’ve gone pink! But not for good… in today’s post I’m actually wearing Ouidad’s new Pink Curl Extension, launched this month to benefit The Breast Cancer Research Foundation® through its Curls for a Cure® program, dedicated to supporting the organization in its fight to find a cure.
Ouidad is donating 100% of the $10 purchase price of the extension to BCRF – offering women a fun + fashionable way to wear pink + show support for the cause. Of course the extension is a curl (alas, a soft wave which is perfect for my hair) as Ouidad’s heritage is in products for curly haired gals… but you might not know that Ouidad herself is actually a breast cancer survivor. It clips in easily… even those of us who aren’t the best at doing their hair (hand raised) can easily handle it.
Taking the mission even further, if you wear your Pink Curl Extension and post a selfie using #CurlsforACure, Ouidad will donate $1 to BCRF. I’ll be wearing mine this month (and showing it off on the ‘gram… and encourage you to do the same!) Fun fact: Since the program’s inception, Ouidad has donated over $475,000 to BCRF, matching customer donations 100%.. dollar for dollar. Learn more about the campaign here, and purchase your own pink curl extension here!
Thank you to Ouidad for sponsoring this post.