Let’s talk about comfort zones for a moment!
When Borghese reached out, asking me to be a part of their new masks campaign, I immediately said yes. (Their mud masks are fantastic – I was already a big fan of their Advanced Fango Active Mud Mask and couldn’t wait to try the other three new ones!) There would be a photo shoot. I envisioned fluffy towels and robes – I didn’t think twice about it, I was IN.
And then I showed up and they told me we’d be going OUTSIDE. The name of the campaign is “Out for Mud,” aka #outformud on social media, and we spent the afternoon running all over the city to iconic New York spots – while wearing their new mud masks. I was definitely 100% out of my comfort zone, but I’m so glad I did it as the photos turned out so well and we ended up having so much fun goofing around taking them. (I think the bike ones are my favorite but the pizza is a close second as I got to eat my prop.)
I did get a few questions via DM on whether Borghese seriously wants you to wear your masks al fresco. Of course not! Well, unless you want to, of course – in that case, do you… snap a pic, and hashtag it with #outformud. The Out for Mud campaign is Borghese’s reminder to have fun, not take things too seriously, and live life out loud!
Borghese’s newest Mud Mask Collection consists of four formulas… all paraben-free….and all meant for face + body. I generally conserve my masks for face only but when I’m feeling a little extra/want to really pamper myself I will sit in the tub, carefully scrape every strand of hair back, and apply my mask to my face, neck, and decollate with a paintbrush*.
one // Advanced Fango Active (dark green) for deep cleaning the pores + exfoliating. This one is so so good for oily spots or all over when you need a detox… it’s especially great for urban dwellers as living in a city exposes your skin to so much pollution.
two // Fango Uniforme (brown) for brightening + evening out skin tone. I love this one on my nose/t-zone area… it’s really detoxifying without drying out my skin.
three // Advanced Fango Delicato (this is the pale mint) for more sensitive and/or mature/delicate skin. This one is hydrating and really nourishing – it’s perfect for more fragile skin types.
four // Fango Riparativo (cream) for dry skin. This one ended up being my favorite of the bunch, actually! It draws out dirt and oil while also soothing. If you’re someone who has always found mud masks to be too intense or irritating you will absolutely love this one.
I also learned a BIG lesson about application during the shoot. The Borghese girls all said “Ice it like a cake!” as they were applying the masks – this was new for me as I usually apply a thin layer of a mask and let it dry completely. For these masks, you’re actually meant to paint on a thick layer and leave it on for 2-5 minutes. It shouldn’t actually dry! Once I started doing this at home I really noticed the benefits of the masks (especially the Delicato + Riparativo). By not letting the masks dry, I didn’t have to scrub it off afterward, making for a a much more soothing removal process… it comes right off with a warm wash cloth!
The brand also makes a gorgeous set of all four masks and a travel-friendly pouch.. highly recommend this for any of my fellow masking aficionados! (It’s a $192 value for $144!)
*For those who will ask about the paintbrush, I just bought a wide flat brush at an art supply store. It doesn’t need to be anything fancy… just make sure it’s sturdy enough (with soft bristles) to apply your mask. You can also use your fingers but I think the brush adds a more luxurious touch.
photography by Leila Brewster; Sponsored by Borghese + ShopStyle.
The Fango Riparativo cream sounds perfect for me, since I have annoyingly dry skin! I’d love to try the product one day. 🙂
Charmaine Ng | Architecture & Lifestyle Blog
You’d love it! Hope you try it Charmaine! xx
I loved seeing the behind the scenes of this on Instagram! They were too funny. I love a good mud mask, I may have to check these out!
Kendal / Life With Kendal
It really was one of the most fun projects I’ve worked on! x
The pictures came out amazing! I love the sound of that fourth one, I have sensitive skin and am always looking for gentle face care. And thanks for the tip on not letting the mask dry, what a a game changer!
Have a wonderful Monday,
I think you’ll love it then! Mud masks always irritate my skin but these don’t… especially not letting them dry!
Oooh these masks looks glorious and thanks for the application tips! I definitely think that applying a thicker layer and not letting it dry completely sounds great.
Thanks Em! And yes – makes such a difference! xo
This actually seems like fun!
María Eugenia | http://www.thegirlonanisland.com
It was!!! A little out there but SO FUN. The funny part is New Yorkers don’t even bat an eye at this stuff.
What a fun shoot! I’m in love with the black dress you are wearing! Was this something you own or something they provided for the shoot?
Thank you Emily! Everything I’m wearing is my own – it’s the dress from this post, and it’s still available!
This is such a cute, funny idea for a shoot. Love it! I’ll have to try some of the masks 🙂
briana | youngsophisticate.com
Thanks Briana, it made for a really fun afternoon! Think you’ll love the masks!
I love these photos! Such a cute concept and you can really tell you’re having fun. But also… can we talk about that cute pupper for a sec?!
He was the CUTEST!!! Wanted to keep him!!!!
love these, especially Tyrion’s new friend the dog!
UGH don’t tempt me, Tyrion really needs a friend!!!!
So fun! Looks like you had a blast creating these images! Love!
It really was just the most fun! Thanks Jenn! xo
LOVE this campaign – such a cool shoot too!
I’m going to an event with Borghese this Thursday and I’m so excited to check out the new campaign and products!
The Champagne Edit
Thank you so much Dana! And have fun at the event. Def pick up a mask or two, they are sooooo good!! xx
Looks like a fun shoot!
Narhee | Made in Mauve
it was the most fun!!!!
I used to love the Borgese masks and the smell is great. I’m excited to try their newer formulas. I love your “Audrey ” dress, you look gorgeous. Per your suggestion, I bought a brush to use just for masks ( I bought the e.l.f. Foundation brush @$3) and I love it. Now I do them more often, it’s kind of fun and much less messy. Thanks for the tip about how to apply and not let them dry. I had no idea either!
YAY – so glad you got a brush, it makes a big difference!!!
Haha, this is so much fun (you’re much braver than me!). And thanks for the tip; I confess I leave my masks on for a *really* long time (like 20-40 mins) as I always thought I’d get the most benefits the longer I leave it on, so I’m going to try this new way. Someone at Aesop also told me that you should really massage your masks on (rather than just slapping them on, as I’m prone to do) so that they really get on there and do their thing.
hahahaha, it was such a fun shoot!
And that’s so interesting – I def slap mine on 😉