on purpose!


It always makes me happy when big brands use their powers for good. Today, Kate Spade launched a new project; on purpose — a collection of handcrafted pieces made by artisans in Masoro, Rwanda. Kate Spade is teaching a group of 150 women in Rwanda to become a profitable supplier to all of the Kate Spade brands; with the goal of creating economic stability in their community. Once their community is stable, Kate Spade will do the same for another community, and then another, and so on and so forth. It’s pretty special. I am going to order the pom pom scarf  – in pink of course (each scarf takes two days to complete!!) but the printed tote + friendship bracelets are both pretty great, too.

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Leave a Comment


  1. Rebecca {at} Preppy Panache:

    This is so awesome!

    5.8.14 Reply
  2. jillian (@cornflakedreams):

    yes! what a great concept! i love brands that give back. xo jillian – cornflake dreams

    5.8.14 Reply
  3. Meredith:

    Being non-profit obsessed, I adore this concept! Excited to check it out and make some gift purchases. xo Mer

    5.9.14 Reply
  4. fashionsbit:

    thats an amazing Project! I am very interested in Rwanda since I saw the movie “hotel rwanda” I recommend anyone whoc hasnt seen it to understand why this Project can be so important to these ladies!

    5.11.14 Reply