I never really considered casual wear like hoodies and t’s to fall under the realm of “fashion.” I guess Juicy did it (or tried to do it ) with their ubiquitous track suits a few years back, but I wasn’t really interested. Over the past few years, other brands have done a better job. Just head to Scoop in the Meatpacking District – they have a whole boutique, practically devoted to (pricey!) casual clothes.
Then, at the beginning of the summer, a friend introduced me to Aviator Nation. Instant obsession. And here’s why.
First of all, how can you not become obsessed with a brand called “Aviator Nation.” Aviator shades are timelessly classic and have come to represent a certain sort of aspirational laid-back cool. I love my aviators. If it has the word “Aviator” in the name, I want it.
Second, all of their t’s and hoodies are made from the softest, comfiest fabrics. My “Recycle” hoodie feels like it’s 10 years old. Soft, worn in, and absolutely perfect. It’s because the founder of the company (Paige Mycoskie) studies vintage fabrics and printing with a passion, and actually went far enough to buy sewing machines from the 60’s and 70’s for her manufacturing plant. This means that every detail of your hoodie or t-shirt, right down to the stitching, feels authentically vintage.
And third, the tag inside has the following message:
“This garment is rad. i know because i made it. To keep it in pristine condition i suggest washing it with like colors in cold water and tumble dry low. It will distress naturally and become even more rad with age. Oh, there is one problem with wearing this garment i must warn you about: People will come out of no where and want to know who you are. I suggest not wearing it in a crowded place unless you have a couple body guards, then it’s probably ok, and if you’re already famous and wearing this garment you will more likely become super famous.”
Totally rad. Get your own hoodie or t at https://www.aviatornation.com/