I think this product might just have broken my DMs, while also being one of my all time favorite products and best-sellers on Amazon! It is all thanks to my best friend… while in Anguilla a couple months ago, she said, “Oh I got this nail polish I think you’d really like.” Her nails looked professionally done which led me to a million questions about how it wears (really well), if she’d had them done (because they looked so good but no, she did them herself) and so on and so forth.
The product is Londontown’s Illuminating Nail Concealer and it is amazing. When I got back to Charleston I immediately ordered it in both colors (the original white and the pink), thinking I’d prefer the pink but wanting to try both just ya know, for the love of research. I’m glad I got both as I actually ended up preferring the white!
Londontown Illuminating Nail Concealer Review
Also, a bit of background. I’ve basically stopped getting professional manicures since living in Charleston. I had a place I liked but they closed, and it’s just harder to get an appointment and/or I do not want to take an uber to the nail salon so I wind up doing them myself. So anything that makes my nails look pretty without much work is for me! This product is completely idiot-proof and will keep your nails looking great all the time. The result is nails that look effortless but still polished. Also, the brand is clean!
The nail concealer will neutralize discoloration, brighten the nails, and give them a natural but polished look.
- Brightening Porcelain Flower Extract and optical brighteners neutralize discoloration like yellowing or staining. They filter out discoloration for a flawless finish!
- Nourishing Florium Complex
- Nourishing Lime Tree Extract
- Also worth noting. The formula is free of phthalates, parabens, silicones, and gluten. Also: none of the really bad stuff. Formaldehyde, Toulene, DBP, Camphor, Ethyl Tosylamide, Acetone, Xylene, TPHP, or Formaldehyde Resin. It’s also vegan and cruelty-free.
The packaging is really simple. Just a classic nail polish bottle (but not too big or tall so it will fit wherever you stash your polishes).
Important! I bought both colors in the name of research for the blog but will be honest: they are really very similar. You definitely do not need both. With one coat, I could not even tell the difference.. with two, the difference is more pronounced. For the swatch photos, I did two coats plus top coat.
This product brightens nails with effortlessness. It has a milky, luminous color that is universally flattering. The product is sheer but buildable. I like to do 2-3 coats. It erases imperfections and brightens nails for the ultimate sophisticated, picture-perfect mani. Nails look natural yet polished with just 1-2 coats… they’ll look healthier! And, it dries within minutes. This is my favorite of the two shades. The difference is pretty subtle though. I find that this one is just a little more opaque than the pink, which I like.
This shade has all the same benefits as the original but adds a wash of pink for a healthy-looking glow! The pink really enhances the nails’ natural glow. I prefer the original but I really like this one too.
How To Use The Londontown Illuminating Nail Concealer
You are going to use this just like you would use any nail polish. It’s pretty straightforward and simple, but I love how little the product streaks. So if you aren’t great at home manicures, trust… you will be fine!
Prep the nails.
Start with clean, dry nails. Buff the nails and swipe with polish remover.
Apply the nail concealer.
I apply 2-3 coats. I like to let my nails dry for a few minutes in between coats. Usually I will do this watching TV so that I am distracted and not waiting forever!
Apply top coat.
My personal favorite top coat is the Olive & June top coat. It dries quickly, leaves nails SUPER glossy and shiny, and keeps them from chipping! You don’t truly need top coat with this product but I like to do it to prevent future chipping and scuffs… I tend to be hard on my nails!
My Honest Recommendation
I love this. It is far and away my absolute favorite nail polish. I love that it makes your nails look really pretty without much effort, that it dries within minutes. It is more expensive than a lot of my favorite nail polishes, but in my opinion it is worth the money. The way that it neutralizes discoloration is so major: there have been a few times where my nails were a little yellow looking and both shades instantly “erase” any yellowness or discoloration.
Both shades are easy to apply, universally flattering, and will give you the ultimate sophisticated picture perfect manicure. Again, you absolutely do not need both, but either option is very pretty.
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photography by Laura Saur.