Kelly’s Chic Under $100: What to Wear, Shopping in Soho.

shopping in soho

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There’s something completely magical about SoHo in Manhattan. The cobblestone streets and the cool shops and restaurants on every corner give it incredible energy, yet it still feels totally home-y and local. It’s absolutely one of my favorite places to go grab brunch with girlfriends before a long day of shopping.

For brunch, try Jack’s Wife Freda, Two Hands, or Egg Shop, and then head across Broadway and expect to shop ’til you drop. There are the mainstays (J.Crew, H&M, Bloomingdale’s), the hard-to-find-outside-of-NYC gems (Reformation, Zimmermann, Byredo), and the designer boutiques that you’ve just got to peek at (Chanel, Miu Miu, Chloé).

You’d be hard-pressed not to be charmed by this little neighborhood, and the long day requires some low/flat heels with comfortable separates or an easy dress. I promise that you’ll want to try at least a few things on, and you won’t want to wear anything too fussy!

Hope you love it as much as I do!


PS – While we have you, two important things! Shopbop just launched a surprise designer sale – take 25% off all designer goods with code DESIGNER25. And don’t forget to enter yesterday’s giveaway… win $500 to Nordstrom!

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  1. Regine Karpel:
    7.12.16 Reply
  2. Shelby Skaggs:

    Such cute goodies! Love this roundup!

    7.13.16 Reply
  3. I have those burgundy shorts from H&M and they are so comfy! They look great on too!

    7.17.16 Reply