How to Make Your Hair Color Last Longer.

As part of my collaboration with Nexxus, I filmed a short video to talk about my hair color routine and their amazing Color Assure line. Seriously guys, that primer – I don’t know what I did before it. It’s currently my favorite hair product, which is saying a lot. I never knew how bad water is for your hair color until working with Nexxus and their Celebrity Color Expert Aura Friedman… yikes! Thanks to the primer, my hair color {still} looks exactly as it did when I first had it colored. Not brassy, not green… just blonde!

Tyrion also makes an appearance… his first time on video!

PS – read about meeting Molly Sims + her transformation here, and my own color change with Aura here! This has been such a fun partnership to work on.

Disclosure: This post is sponsored by Nexxus and Style Coalition.

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  1. Loved this video, Grace! 🙂 Now I want to go out and buy those products!

    4.3.14 Reply
  2. so pretty!!! I need new hair products, I have never colored my hair but maybe nexxus has great products for normal/oily hair?
    Xo, Belen

    4.4.14 Reply
  3. You look so gorgeous as a blonde!

    4.4.14 Reply
  4. ahh! you are so cute! (and so good on camera!) and i’m still dying over your haircolor. i LOVE this shade of baby-blond on you. so gorg!

    4.15.14 Reply
  5. HannahF:

    Hey Grace love the video. I may try this system, does it work for kinky/ curly hair?

    4.18.14 Reply
    • Grace Atwood:

      Hi Hannah,
      I think it would. The products are super gentle (my hair is naturally curly/wavy and I like it) but you might need to add some extra styling products, like a styling cream or gel to keep your curls in place!

      4.18.14 Reply