Any photographer (or blogger for that matter) can tell you the importance of good light. In my own home I know all the good spots to sit/stand when I’m talking to the camera for Instagram stories – and the spots to avoid! The right lighting makes us look our best. And Ketra’s advanced lighting illuminates fabrics and materials in a favorable natural light, reducing unflattering shadows and harsh hues. Natural light also helps us feel our best! (Studies actually show that employees would rather work by a window in natural light than receive an extra week of vacation!).
Recently, Ketra invited Carter and I into their studio to play around with their amazing natural lighting system and take some photos in the different light settings. What’s really cool is that we took all of these photos over a couple hours (in the morning); adjusting the controls of Ketra’s system to mimic daytime and evening. The ability to control the range of natural light settings is helpful when creating outfits – whether searching for the perfect night look, or putting together an ensemble that’ll seamlessly transition from day to night – allowing you to see how materials will be perceived at different times.
If you aren’t familiar, Ketra is a premium LED lighting system that provides the highest quality natural light, mimicking sunlight for interior spaces. Their mantra is “Bring the Outdoors In” and the lighting actually cycles dynamically throughout the day to exactly match the color temperature and intensity of natural light. So you get crisp, white light during the day and soft warm light at night. It’s pretty incredible (and I will be honest – now I really want the system for my apartment!!)
If you are an art lover, you’ll appreciate Ketra even more. The lighting system also features advanced tunability; so that you can best showcase the details of paintings, sculptures, and other art. Ketra lighting is used in several museums and galleries, such as the Art Institute of Chicago!
You can also change things up if you’re feeling creative. We loved playing around with the saturated color settings!
Created in partnership with Ketra Lighting.
Photography by Carter Fish.