A few months ago I put the call out on Instagram stories for product review requests. Far and away, the most requested brand was Cocokind. You guys were dyinnggggg for a review. I think the main reason is that this brand is totally clean and also really, really affordable. Most of the products are under $20. It’s also gotten a LOT of hype. So you guys wanted to know the truth. (I wanted to know, too!) Is this brand too good to be true? Does it live up to the hype??
So I went to their site and bought a ton of stuff. I got their starter kit (I really love that the brand does this – a great way to try out everything for only $16) as well as a few of their best sellers.
I’m going to say it. I was hard on this brand.
And I really liked a lot of the products but was just medium on most of it, and hated a few of the products. I will say that maybe this brand is just not for me/I might not be their target customer. I have a few friends with oily skin who absolutely swear by the line (especially the chlorophyll mask).
With the exception of a few products, I mostly felt like they were akin to early days clean beauty products. Most of them have a very homemade vibe to them and reminded me of the organic products my mom would bring home from the health food store on Cape Cod when I was a kid. There’s nothing wrong with that, I just prefer my products a little more high-tech! For a lower price point, in most cases, I’d recommend Weleda over this brand.
(I also feel bad as the company seems really nice. They do a lot of good things and the owners seem like good people.) But I pride myself in honest, no bullshit skincare reviews, so here we go.
Cocokind Skincare Review
Cocokind: What I Loved…
OH MAN I LOVE this cleanser. It’s really nice. It goes on like a cleansing balm (but it’s in a tube and not a jar and you know how I hate sticking my fingers in jars!). You massage it into dry skin to loosen up your makeup and then add a bit of water to emulsify it. It immediately turns into a milky lather and rinses off clean. Your skin is nice and soft but not at all greasy (I hate when oil cleansers leave you feeling grimy afterward).
This is a fantastic everyday oil. It’s suuuuper hydrating but sinks in immediately. I didn’t try it for body but I tried it for face and absolutely loved it.
This is a great spot treatment to have on hand if you break out. I really like the formula. It simultaneously heels acne while soothing your skin. Loved this one!
Cocokind: What was just medium…
This was a letdown as it was definitely the product I had been most excited to try. It has all my favorite ingredients (hyaluronic acid to plump and vitamin C to brighten). This is fine. It left my skin bright + soft but was otherwise unremarkable. If you do use it, I recommend using the golden elixir over it! I might be being a little harsh though – for $18, it’s a good deal.
This was fine. It’s not special but it does the job. I felt like it sat more on my face vs. sinking in (the golden elixir sinks right into your skin!). That being said, it’s only $12. So you get what you pay for. It’s good for the price. If you want a decent face oil to apply over your moisturizer and serum this would work nicely.
This smells really nice, and feels good applying to your skin (it’s very soothing) but didn’t really do anything.
Cocokind: The bad…
This is not for me. It does the job fine but did not take off all of my mascara; and my skin still felt oily afterward. The oil to milk cleanser (mentioned above) is MUCH better. No grimy finish. I prefer when a cleansing oil washes off in full afterward. I feel like it impacts the absorption of serums and everything else. So I ended up just using toner after and being fine but this is just not my preference. I did really like the scent… it smells great!
Oh my god, this smells terrible. I have put all sorts of smelly products on my face but this was just too much. Wayyy too vinegar-y! I smelled like salad in a bad way. I felt validated as a few of you said the same thing in DM’s. Yuck. If it did something magical for my skin I’d be more accepting of the smell but it didn’t really do anything. In reading the product reviews, I think it would be better for oily types BUT the smell is just so bad.
Okay – I know a lot of you love this (it seems to be folks with oily/acne prone skin) so take this review (from a 38 year old person with dry skin) with a grain of salt. I hate this mask. It did nothing for me and was a huge mess. My skin didn’t feel any different after using it. I also really don’t like powder masks. If I’m doing face mask, I want self care and not a DIY project. Sorry… I did like being green for twenty minutes… it made for a great instagram photo?
Photography by Carter Fish.