
I really like the bag charm trend. This was definitely a thing when I was fresh out of college, so it feels a little nostalgic to me, in a good way. Unlike crop tops and super low-rise jeans, I can pull this one off! Nostalgia aside, bag charms are a great way to add a little personality to a more classic tote or cross-body bag. Below are some of my favorites, along with a few bags that I think are perfect for accessorizing.
The best Bag charms
To me, the recipe for accessorizing your bag is this: one large “anchor” charm, plus a mix of chains, paracord, and beads. As with everything, you can do a little or really pile them on for a maximalist look. A few of the charms below will do all the work for you, or you can have fun mixing and matching to find your own perfect custom combo.
P.S. If you’re game to DIY this, this kit from BaubleBar is a lot of fun. I bought it for my niece; we are planning to make them together next time I babysit. These kits from Ariel Gordon and HonestlyWTF also look really cool! Would make for a delightful crafternoon with girlfriends.
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Horse CharmA classic. I have one in cobalt blue and really love it.Shop
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Monogram Letter CharmAn easy way to add a little bit of personality. I’d do all three initials!Shop
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Shell CharmbeautifulI was surprised by how many fun charms Veronica Beard has. Love this shell.Shop
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Beaded Duck Charmso cute!Susan Alexandra always delivers the perfect amount of whimsy and fun. This duck is a must!Shop
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Sardine KeychainBecause tinned fish is the GOAT.Shop
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Lulu Frost CharmA cute little set that does all the work for you.Shop
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Beaded Fruit CharmUnder $25An Etsy gem; how fun is this little set?Shop
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Animal Beaded CharmloooveAnother fun find from Etsy. I really like the colorful animals.Shop
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Heart Beaded CharmA cute combination of all the essentials: beads, paracord, and charms.Shop
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Beaded CharmfaveThis is one of my personal favorites.Shop
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Mixed Bead CharmoversizedDon’t let the scale throw you off: this one is substantial!Shop
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Mood Cord Charmsummer brightsThis one is cute and fun, with a handmade feel.Shop
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Swag Edge Chaingoes with everythingThis chain will look great with anything you pair it with.Shop
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Charm ChainI love that you can personlize this!Shop
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Personalized Charmadd your initialsa subtle way to add your initials, without going full on monogram!Shop
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T-Rex Charmjust fun!omg I just love this. Fun and kookyShop
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Paracord StrapAnother neutral that will go with everything!Shop
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Olive Charmsfor the martini loverI am a little obsessed!Shop
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Icon Totepersonalize it!These canvas totes are so fun! I love that you can choose your patches, and exactly where you want them.Shop
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Raffia ToteclassicThis is a beautiful bag. It has Metier vibes but it’s a great price.Shop
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Handknotted ToteAnother classic at a great priceShop
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Slouch BagMade to be accessorized!Shop
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Woven Totebeachy vibesThis will be great for summer — pile on the charms!Shop
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Woven ToteGorgeous slouchy woven leather.Shop
Disclosure: If you buy something through my links, I may earn an affiliate commission at no cost to you. I only feature things I truly love here. Thanks for your support.
This roundup of summer 2025 bag charms is pure joy! The ‘Jellyfish’ resin charm by Loewe is my favorite—playful yet elegant, and perfect for adding personality to a minimalist tote. I’d love to know: Are there any eco-friendly options (like recycled materials) among these picks? The styling tip to mix textures—pairing beaded charms with sleek leather bags—is genius. These tiny accents really do transform an outfit. Now I’m tempted to refresh my entire collection!
Thank you!
And for recycled leather, Baggu has some great options — this one is gorgeous. https://go.shopmy.us/p-16727514