When I was in college, I was completely, utterly obsessed with Aussie. My hair is thick with tendencies toward dryness and I loved how soft it made my hair (as well as the fragrance and the drugstore price point). Recently, the brand approached me about a collaboration and I was filled with nostalgia… so much so that I could actually remember exactly how it smelled (so good – like grapefruit + citrus). I also jumped at the opportunity from a selfish POV. My naturally thick, dry hair was completely fried + thirsty from a fun summer (a trifecta of salt water, chlorine, + heat styling) and I reallllly needed some deep hydration.
For my needs, my personal favorite product from the line is the 3 Minute Miracle. It deep conditions and leaves hair so, so soft, in just three minutes. It’s actually been around since 1979 (and since then, the brand has launched an entire line of products around the cult favorite). Did I mention it’s only $3.00!? You can’t even get a good cup of coffee these days for $3.00!
Aussie’s products are designed for the woman who has better things to do than worry about her hair being dry and damaged. (Hand raised!) There are so many masks + deep conditioning treatments out there that require leaving them on for ten, twenty minutes… even an hour. When you’re in the shower, that’s kind of a long time to have to wait/hang out in the shower. I’ll leave 3 Minute Miracle on my hair for those three minutes, and immediately my hair is more hydrated, smoother and softer; and my split ends look much better. On top of that, your hair is stronger, afterward, helping to prevent against future damage.
photography by Lydia Hudgens.
In collaboration with Aussie.