Adulting: Vacuuming is Cool // The Dyson Demo Store.

The other day I saw a funny meme that said, “One minute you’re young and cool, and the next you’re getting all excited about a new vacuum.”

Honestly, up until a few months ago I wouldn’t have been able to relate to this. I get excited about a LOT of adult/uncool things (my couches! my fancy mattress! this spray called “Wine Away” that gets red wine out of anything! finding a laundry delivery service). But vacuums weren’t particularly exciting. I had a big clunker vacuum that was on it’s last legs, and vacuumed every other day because I have a cat. A vacuum was a necessary evil but not something to get all excited and lose your mind over. That all changed when last month I attended an event where I saw Sir James Dyson speak – and got to take home newest vacuum, the Cyclone V10.

It is EVERYTHING. I realize I’m gushing but this thing (especially as a pet owner) has changed my life. Vacuuming is SO much easier. It gets up everything in one sweep, there is no annoying cord, and it’s so so lightweight. You may gather that I’m a bit of a neat freak. On top of that it barely takes up any space as the design is so compact. It’s not much bigger than a broom! With this I can give my apartment a quick little 5-10 minute vacuum every day. (This by the way is probably unnecessary for most people but I have a long haired cat!)

I’m getting overly excited and passionate about the vacuum but what we are really here to discuss today is Dyson’s beautiful demo store at 640  Fifth Avenue. (Side note – it’s right by Saks which can make for the perfect little afternoon, hahaha) .

The reason Dyson is opening these concept stores is so that customers can truly experience the products firsthand before committing. Their products are definitely an investment, so it’s really nice to be able to try them out in person (and see the technology firsthand). And something really cool is that if you are considering purchasing the hairdryer (which is wonderful – gets my hair dry SO much faster!) you can actually book an appointment with their in-store stylist to get a blowout (they use all The Ouai products) and experience the dryer firsthand AND learn how to use it as it’s a little bit different from traditional blowdryers. So cool! I went in a few weeks ago and was really taken with how beautiful the store is (those dryers above the sink look like an art installation) and how easy the dryer is to use!

The concept store is such a smart idea – like I said above I never thought I’d be this excited about a vacuum. You have to see the products + technology in action to understand what makes them so special. Besides the blowout you can actually see their air purifier capturing smoke in a test chamber, test out each of the vacuums, etc. Being able to pick up and test the products makes a world of difference. (If you aren’t in New York they also have 19 stores around the world – including San Francisco and Tysons, Virginia.)

As a bit of an aside, if you’ve never listened before I HIGHLY, HIGHLY recommend listening to the How I Built This podcast episode with James Dyson. Admittedly I’ve listened to it 4 times now.

His story is fascinating and inspiring – he had the idea of replacing a standard vacuum bag with a cyclone and NO ONE wanted to make it. He started designing prototypes (he built over 5,000 prototypes!) in his backyard shed back in 1979. In 1985, no one wanted to take his calls let alone take on the bigger vacuum companies, even though their products weren’t very good. Dyson was broke and in debt with three kids… he even signed his house over to the bank at one point! Flash forward 33 years later and Dyson is now a huge tech company that employs 3,600+ engineers. Dyson is now known for their technology (including air purifiers + the hairdryer) but remains one of the best-selling vacuum brands in the world. As for James? He’s a billionaire.

Rather than following industry trends, Dyson sets them. It started with eliminating bags in favor of a cyclone; and today Dyson has actually stopped designing corded vacuums!

He’s living proof that perseverance – and great design pay off.

created in partnership with Dyson. All opinions are my own!

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  1. I’ve heard so much about Dyson and I know that their products totally stand up to their craze. But I’m satisfied with my ten-year-old vacuum cleaner for now, haha! 🙂

    Charmaine Ng | Architecture & Lifestyle Blog

    5.7.18 Reply
  2. I feel the same way about our Dustin vacuum. It makes housework fun almost! I love baking but used to find the cleanup almost too much of a hassle; now I don’t care because the days in picks up flower, baking soda, whatever. If we end up going to NY in a few weeks I’ll have to get a blowout there. Thanks for the intel!

    5.7.18 Reply
  3. Sarah Bates:

    love my dyson hair dryer! I may have to try the vacuum now!

    5.7.18 Reply
  4. Emily B.:

    OMG I have vacuum envy! I’ve got a Dyson animal (just a regular corded one) and get so much satisfaction from seeing all the gross dirt, dog hair, and dust fill up the canister. My husband thinks I’m crazy, but it’s way more satisfying than other types of household cleaning. I mean you can literally see all the dirt you picked up! Ha I might be a freak. But this lightweight, cordless one is amazing…

    5.7.18 Reply
    • It’s the most satisfying thing ever. My cannister fills up so quickly which part grosses me out and part makes me insanely happy as I’m getting all that grime out of my space.

      5.8.18 Reply
  5. Amanda:

    My parents sent us a Dyson to clean our house before our wedding next week and it was a big topic of conversation at my bachelorette
    It’s such a worthwhile investment!

    5.7.18 Reply
    • Seriously! I had NO idea how amazing/how much I could love a vacuum until I tried this!!

      5.8.18 Reply
  6. Lindsay:

    I have to admit…I’m jealous of your vacuum. If I had that vacuum, I would probably vacuum daily as well!

    5.7.18 Reply
  7. I’m obsessed with my Dyson cordless as well. I preach it to all of my friends and insist they need one as well. It is a game changer for sure!

    5.7.18 Reply
    • I feel like such a jerk recommending such an expensive vacuum but honestly? Now that I know how good it is I would 1,000% have bought it with my own money and have been telling everyone I know that they need it.

      5.8.18 Reply
  8. There’s nothing more delightful than a clean room! Even my 1 year old nephew loves to vacuum…well try.

    Happy Monday

    5.7.18 Reply
  9. Stefani:

    Thanks so much for sharing the info about the Dyson Demo Store! I loved being able to book an appointment to learn about the blowdryer and hey, not going to complain about a free blowout!!

    5.10.18 Reply
  10. Erica:

    Seriously one of the best investments I made in 2017 was buying my first Dyson product, the V8 Animal cordless!

    5.11.18 Reply
    • I completely agree – have always been one to splurge on bags and shoes and scrimp on stuff for my home. Not anymore! This vacuum is just the greatest

      5.11.18 Reply