The other day I saw a funny meme that said, “One minute you’re young and cool, and the next you’re getting all excited about a new vacuum.”
Honestly, up until a few months ago I wouldn’t have been able to relate to this. I get excited about a LOT of adult/uncool things (my couches! my fancy mattress! this spray called “Wine Away” that gets red wine out of anything! finding a laundry delivery service). But vacuums weren’t particularly exciting. I had a big clunker vacuum that was on it’s last legs, and vacuumed every other day because I have a cat. A vacuum was a necessary evil but not something to get all excited and lose your mind over. That all changed when last month I attended an event where I saw Sir James Dyson speak – and got to take home newest vacuum, the Cyclone V10.
It is EVERYTHING. I realize I’m gushing but this thing (especially as a pet owner) has changed my life. Vacuuming is SO much easier. It gets up everything in one sweep, there is no annoying cord, and it’s so so lightweight. You may gather that I’m a bit of a neat freak. On top of that it barely takes up any space as the design is so compact. It’s not much bigger than a broom! With this I can give my apartment a quick little 5-10 minute vacuum every day. (This by the way is probably unnecessary for most people but I have a long haired cat!)
I’m getting overly excited and passionate about the vacuum but what we are really here to discuss today is Dyson’s beautiful demo store at 640 Fifth Avenue. (Side note – it’s right by Saks which can make for the perfect little afternoon, hahaha) .
The reason Dyson is opening these concept stores is so that customers can truly experience the products firsthand before committing. Their products are definitely an investment, so it’s really nice to be able to try them out in person (and see the technology firsthand). And something really cool is that if you are considering purchasing the hairdryer (which is wonderful – gets my hair dry SO much faster!) you can actually book an appointment with their in-store stylist to get a blowout (they use all The Ouai products) and experience the dryer firsthand AND learn how to use it as it’s a little bit different from traditional blowdryers. So cool! I went in a few weeks ago and was really taken with how beautiful the store is (those dryers above the sink look like an art installation) and how easy the dryer is to use!
The concept store is such a smart idea – like I said above I never thought I’d be this excited about a vacuum. You have to see the products + technology in action to understand what makes them so special. Besides the blowout you can actually see their air purifier capturing smoke in a test chamber, test out each of the vacuums, etc. Being able to pick up and test the products makes a world of difference. (If you aren’t in New York they also have 19 stores around the world – including San Francisco and Tysons, Virginia.)
As a bit of an aside, if you’ve never listened before I HIGHLY, HIGHLY recommend listening to the How I Built This podcast episode with James Dyson. Admittedly I’ve listened to it 4 times now.
His story is fascinating and inspiring – he had the idea of replacing a standard vacuum bag with a cyclone and NO ONE wanted to make it. He started designing prototypes (he built over 5,000 prototypes!) in his backyard shed back in 1979. In 1985, no one wanted to take his calls let alone take on the bigger vacuum companies, even though their products weren’t very good. Dyson was broke and in debt with three kids… he even signed his house over to the bank at one point! Flash forward 33 years later and Dyson is now a huge tech company that employs 3,600+ engineers. Dyson is now known for their technology (including air purifiers + the hairdryer) but remains one of the best-selling vacuum brands in the world. As for James? He’s a billionaire.
Rather than following industry trends, Dyson sets them. It started with eliminating bags in favor of a cyclone; and today Dyson has actually stopped designing corded vacuums!
He’s living proof that perseverance – and great design pay off.
created in partnership with Dyson. All opinions are my own!