In a perfect world, I’d have a capsule wardrobe where everything I own goes together perfectly. I really do love the idea of a more pared down wardrobe, where everything easily mixes + matches (and getting ready in the morning is a piece of cake). Alas, I’m a work in progress on that front.
I’m trying, though! Here to help is Keaton Row. If you aren’t familiar, Keaton Row is the premier online personal styling service. I learned about them ages ago when I worked at BaubleBar and love what they are doing. The concept is pretty brilliant. First, you fill out a style profile with your preferences. Then, you are paired with a stylist. From there, you can shop personalized looks – each season, your stylist will send you (shoppable) head-to-toe looks. And as you purchase more clothing, each piece is saved in a virtual wardrobe, for your stylist to put together new looks for you.
InStyle’s new Capsule Collection with Keaton Row is pretty fantastic. They invited me to style a look and it was hard to choose as I loved so many things! They carry a wide range of styles from my favorite designers (hello, Loeffler Randall, Lele Sadoughi!) Also, they have a great range of price points. My dress was less expensive, whereas my little mini Loeffler Randall bag would be more of a splurge.
This service is perfect for anyone who struggles with putting things together.
It’s funny (and timely), as I was literally just talking to my sister about this while we are in Charleston. She’s one of those people who always looks cute, but she usually sticks to jeans and a tee or a simple dress as she has a harder time putting “outfits” together. One night at dinner, I paired a crop top with a high-waisted skirt and she commented at how she wished she were better at putting together separates. Keaton Row would be absolutely perfect for her… I’m making her sign up! You can sign up here to get matched with your own stylist… they’ll help you shop the InStyle Spring Capsule Collection. Plus, with any purchase from the collection – you qualify for a full-season of one-on-one styling to build out your perfect spring/summer look.
Photography by Lydia Hudgens.
Sponsored by Keaton Row and Shopstyle.