At the end of the year, I always like to do a little reflecting. I am more of a words person than a numbers person, but I force myself to look at the numbers and to take a more analytical approach to my blog. After all, the blog is is my business and my livelihood… it’s not wise to just post whatever I feel like posting and hope it sticks. So, let’s dive in!
2016 by the Numbers:
- 8,339 comments
- 465 blog posts
How you found me:
- Search Engines
- Bloglovin’ (my fav tool for reading/discovering new blogs)
- Facebook (still a big player, clearly)
- Mackenzie (thank you friend!!!)
- Fran (thank you friend!!!)
- Go Fug Yourself (I love these girls -and they are so sweet to frequently link up my cocktail posts).
- The Budget Babe (thanks, Dianna!! This is pretty cool as I read her blog when I first moved to New York before blogging was even a thing.)
Most Popular Posts of 2016:
#10 How to Make Frosé Frosé was such a big trend in the city this summer and I’m really proud of this recipe. I had several failed attempts at making it but this version ended up absolutely perfect. It is definitely the perfect summer cocktail.
#9 The Perfect Strappy Sandal I was honestly surprised that this one made the cut (outfit posts typically get a lot of comments but then are forgotten after a week or so) but then I remembered that DSW featured the post in their email, which sent it a lot of traffic. Either way, those sandals are truly the best (and still available!) for only $30. I’m wearing them here, here, here, here, and here!
#8 10 Ways to Make Your Morning Better Um yeah, so I am not a morning person. These tips really work, that’s all I will say. If your resolution this year is to be better in the morning, bookmark this one!
#7 A Post About Dating This one is no surprise. I get so many questions about my dating life and generally stay relatively silent about it as I would eventually like to meet someone and nothing is more terrifying to most guys than the prospect of being discussed on the Internet. In this post, I hashed out a few of the things I’ve learned while dating in my thirties. I was blown away by your comments and how much so many of you related to the post. I really hope it’s helpful!
#6 DIY Aquazzura Inspired Pom Pom Sandals I coveted these sandals all Spring and the DIY is pretty much spot on… I was excited to see that this post received such high traffic!
#5 My Holy Grail Beauty Products This is one of my all time favorite posts. You guys know (probably) by now what a beauty product junkie I am. These are the products I love the absolute best… the ones I live and swear by!
#4 Gift Guide: For the Person Who Hated 2016. This is always a favorite. And I’m selfishly reaaaallly happy you guys liked (and shared it) as I lost a sponsored post because of it. The brand actually said I had to take it down or they would pull our post. (Needless to say, I did not work with them!) Live and learn, but as I’ve always said, creating content that appeals to you guys comes first to me.
#3 L’Oreal Paris Pure Clay Masks. I am thinking maybe SEO came into play here as I was one of the first people to review these masks, but man… these masks are so, so great!!! No major drugstore brand has created a clay mask that truly works. Bravo to L’Oreal for doing so (the charcoal is my fav!)
#2 The Baby Foot Peel. This is one of the creepier posts I have written, but man it is a good one. It is one of the most disgusting yet satisfying treatments you can do (as I write this I am tempted to order one as my feet are a little rough right now). You will simultaneously be horrified and amazed by the results.
#1 An Honest Neulash Review This was an older post and I am surprised/happy that it resonated so well with you! Neulash has changed my life for the better. I used to be an eyelash extension addict and now I just use this every morning and night along with mascara) for the longest natural lashes I’ve had in my life. It’s so much better than getting extensions.
Top Products of 2016- Clockwise from Top Left: BP V Neck Sweater // Tata Harper Resurfacing Mask // Neulash Treatment // J.Crew Factory Polka Dot Dress // Chloe Medium Faye Bag // BP Mock Neck Pullover // Arcona Body Lotion // Halogen Boatneck Sweater // EDIT Swing Top // Natura Bisse The Cure Sheer Eye Treatment // LOFT Bow Tie Heels // Zimmermann Top // Glossier Generation G Lip Stain // ALO Yoga Moto Leggings // Manolo Blahnik BB Pump
Next, I looked at the most popular products from 2016. I did this by pulling data from my two affiliate platforms (ShopStyle and RewardStyle) and looking at which products you guys bought the most of over the past twelve months. A lot of things were sold out, but overall it was pretty interesting! I thought it would only be the more affordable products that made the cut (and it was, mostly), but there were a few more pricy items (like my fav Zimmermann top) that made the cut. I was really excited to see a lot of my favorite beauty products in there too… especially this body lotion, my favorite eye cream, and Glossier’s lip stains. And of course, Neulash. #holygrail
The biggest takeaway for me was that I have been posting too much. 465 blog posts in one year is just too much. If I had a team of writers then sure, that would be normal, but it’s really just me (with the exception of Kelly’s Tuesday afternoon column). I want to focus on quality over quantity. In December, I posted twice a day most days to give you my gift guides without compromising regular content but… it was just… too much. I was really burnt out by the end. I felt like I was just churning out content and crossing off to-do’s as opposed to creating thoughtful, meaningful posts (which is always my goal here). On Tuesdays I will probably always post twice a day as Kelly has her column, but otherwise we are back to a one a day posting schedule! Two is just too much! When we get to next November and December we’ll figure out the gift guides, but man… I was really tired by the time the holidays rolled around.
Fewer outfits. I am coming to realize that you guys are starting to look to my Instagram more for style posts but engage/appreciate the meatier posts (beauty reviews, wellness posts, reading lists, travel guides) so much more than outfits. Outfits and personal style will always be a big part of the blog, but if I have an outfit post, maybe I will include a Q&A or a more thoughtful and personal bit of writing within it. I’ve always felt that my writing is better than my personal style and I think that the numbers really show that!
More beauty product reviews. I love, love, love testing new things for you guys here and telling you what the good stuff is. Nothing makes me more excited to discover a new eye serum that really sucks up those under eye bags… or a mascara that makes you look like you have lash extensions. You may know this already but before BaubleBar and before blogging, I worked in the beauty industry for over eight years. It’s such a big passion of mine so I would ideally like to have a beauty post for you every week.
More wellness posts. I fell pretty hard off the wagon in December. I mean, I was traveling SO much that I was only in NYC for seven days total. And so my workouts slipped. But I am going to get back on track here… more to come there, later this week!
More personal stuff. I am not planning on more dating content (sorry!) but I will be making a point to share more from my life + things I am thinking about as I know those are the posts you guys love the most.
More recipes and DIYs. I really miss creating. I’ve hired an intern (she starts in 2 weeks!) and she will be able to help me shoot these.
Some fun site updates! My book lists are always a hit. They didn’t make the top ten, but the individual posts are usually in the top ten every month. I have hired a web development team to help me implement site changes more quickly and they already have a pretty big to-do list. Some things have already changed. I am really really proud of our new Book Club page as you can easily find whatever type of book you are looking for. Besides that, their are two more things! Stripe Finds (those mini posts at the bottom of my site) now will all archive to this page (so they won’t just go away at the end of four days and you can filter them to find all of our little mini posts + discoveries). I hated that I spent so much time finding cool things to showcase; only to have the content disappear after a week. Annnd, I’ve been hard at work on my new Travel Guide page. I travel so much that I wanted to have a place to house all of my favorite travel content, making it easier for you if you are planning a trip.
I hope all of this is exciting to you. I’m pretty excited over here… 2017 is going to be a lot of work but also a lot of fun!
But what I really want to know is, what do you want to see!? I’d love to hear it in the comments. I really do listen… it is so helpful to me to hear what content resonates most with you and why you come here!