I love Steven Pressfield’s style of writing. His books are always incredibly helpful and smartly written (he also wrote The War of Art), delivered in short, punchy “chapters.” This book is just under 200 pages and contains 119 chapters. Taking us through the different stages of his career (advertising, writing fiction, screenwriting, back to fiction, and self-help) he teaches us how to be a better writer: putting yourself in your reader’s shoes to create content that is interesting and inventive. This is described as developing empathy for your readers… switching back and forth as you write to put yourself in the shoes of the reader. For a business-y book this is a pretty short read but a valuable one and I cannot recommend it enough to anyone looking to become a better writer.