Momfluenced

This had been on my list for a long time and I’m so glad I finally read it! I listened to it on Audible, which made for a fun and engaging listen. I had worried that it would be snarky or mean but it isn’t at all. It is thoughtful and very honest though! The momfluencer industry is a billion dollar category. These women are saying things like “just a mom” in their bios when they are actually running seven, sometimes eight figure businesses. Petersen talks about her own experience in following mommy blogs (and then momfluencers) and her own curiousity. She talks about the tradwife phenomenon, the all-white aesthetic, essential oils, and sponcon. She interviews so many women (many of my friends included!). I will of course gobble up anything about the influencer industry, and I was fascinated by the momfluencers as it’s so different than what I do. But what I found the most interesting was her commentary on race and class. And the ways that many of the most popular influencers are actually contributing to a mindset of white supremacy. Really interesting stuff, really smartly researched. A great listen.