Frequently Asked Questions.

How can I contact you?

Just email me at  You can also tweet me or connect on Facebook.

What kind of camera do you use?

I use a Canon 5D.  Contrary to what a lot of people say, I actually love really the lense that came with my camera.  I just try to always shoot in natural light.  For DIY projects, I use a SIGMA 50mm 1:2.8 DG MACRO lense, which is great for getting close-ups.  And for outfit posts and still life shots, I use a 50mm 1.4 lense.  I also use Photoshop for touch-ups, collages, and general editing.

How do you create your collages?

I use Photoshop and Photoshop Elements.  I took Blogshop a few years ago and can not say enough good things about it.  It was an investment, but a very worthy one.  Not only will you learn important tips & tricks; but you’ll also learn time-saving shortcuts.  Life changing, if you ask me.

I just started a blog.  Got any advice?

Well first of all, I think it’s a lot harder to start a blog now than it was 4 years ago. Nowadays, hundreds of new blogs launch every single day, all with beautifully designed templates and fresh content. It’s intimidating! But the number one thing I would say is to do it consistently, and do it because you love it (not to make money or for any other reason.) If you do it from a place and love, the money and other perks will come eventually (I didn’t make a dollar from my blog until I’d been doing it for two years!) I think having a great design is really important as well. Meet up with other bloggers with similar followings to yours and link up and do guest posts. Comment on other blogs and use social media to network and engage with bloggers that you admire. Don’t be discouraged – it takes time and a lot of hard work… but if you can set yourself apart and you post every day, you will get there!

Also! A great resource for those looking to grow their blogs is this post — lots of great advice!

Can you look at my blog and give me advice?

I wish I could, but if I always said yes to these requests, I literally wouldn’t sleep!  Visit my friends Victoria and Meg.  Both have fantastic blog consulting services.  I also wrote two posts geared to beginning bloggers.  If you are just starting out, read this post and this post. I also really love The B Bar – so many incredible resources in one place, and their blog is an amazing (and free) source of advice.

Where do you buy your craft supplies?

I actually wrote a post about this… check out the link here.

May I use your photos on my site?

Sure!  Just please link back.  For DIY tutorials, I do ask that you publish no more than two photos (one final shot and one shot from the step by step.)

How did you get a job in social media?

I hate to say it, but it happened rather accidentally.  Before I was at BaubleBar, I worked in very corporate jobs – doing brand management at Procter & Gamble and then at Coty.  I was in need of a creative release so I started this blog.  As I learned more about the world of blogging, I got active on social media.  I always loved covering start-ups and smaller designers, so I began emailing my posts to a few brands… one of them being BaubleBar.   First it was just sending them links to my posts, but then it became more about giving them ideas for working with bloggers and expanding their social media presence.  I hadn’t even thought about the prospect of them hiring me, I just liked helping them.  One thing led to another and a position ended up opening up.  I put together a proposal and they hired me.  Keep in mind things were different back then…  BaubleBar was a little baby and I was their sixth hire.  Most companies have a more formal process… but if you are looking for an in with a start-up, that’s the way to do it! I talk a little bit more about my career here and here.

How can I get a job in social media?

Start a blog.  Get on twitter, on Facebook, Pinterest, and Instagram.  Produce great content.  Read sites like Mashable every day.  Prove that you can build a following.  Your blog, twitter feed, and facebook page will speak for you and communicate your abilities better than any other resume.  Email brands you love.  Don’t ever ask for anything.  Your efforts should be focused on building a relationship with them.  You never know what will happen next.

What are your favorite NYC spots?

Check out my City Guide.

Who did your redesign?

Victoria McGinley (a close friend) did the branding and redesign, and for the coding/development I worked with Lisa from Elembee.  Both are massively talented. I talk more about my redesign and my experience with working with them in this post.

What do you do for fun?

I love a good movie night… am hopelessly addicted to entirely too many TV shows (Scandal, Revenge, Homeland, White Collar, Once Upon a Time, and old 24 + Lost reruns are my favorite right now.)  New York has so much to offer in terms of food + culture so I try to check out a handful of restaurants every month, and to get to museums, etc.  To me, nothing is better than a good bottle of wine and a cheese plate shared with friends.  And crafts.  I could sit on my floor making jewelry forever!  Between my blog and my day job I don’t have time for much else, though I also love to travel whenever I have the free time.

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